"I personally love the fact that Nike is sort of going in this really cool retro direction."
"Depending on consumer's intrinsic motivation to take actions for you as a brand is over. The sooner you accept that, the better you will be."
"It was important for a brand that represents BTS to consider those with all sorts of colors opening up their range."
"It's up to the brand to make the right decision, do your research on who is doing well, who's name is being talked about a lot, and who has good engagement and who can really convert to sales."
"The Feds basically wanted to get GM down to Cadillac and Chevrolet. They said, 'You don't need all these brands. You need one prestige brand and one mass-market brand.'"
"Neglecting marketing and brand awareness to younger demographics could be a critical oversight, as trends like the increasing sales of vinyl records show that younger generations value timeless, handcrafted products."
"Most manufacturers try and tune things to be a little bit more tame, and it's clear that Ford decided to have a bit more fun with the Mach-E GT."
"In the end, brand strategy is really the idea that you set up a bigger goal for a company."
"Cadbury didn't just randomly choose purple it was of course a very well thought out and targeted choice."
"I've never seen merchandising this... I don't even think Activision's been doing this for Call of Duty."
"At the core of liquid death is that we're a brand that wants to make really funny entertaining stuff on the internet."
"Wagoneer will become a portfolio of SUVs that will redefine American premium and deliver a unique customer experience."
"Major cosmetic brands are realizing how important cruelty-free status is to their purchasing decisions."
"The Sour Patch Kids is the answer, because we have had campaigns getting more views."
"It's like changing the name from marathon to snickers it's just rebranding of the same thing that we've got."
"Often, what brands will do is they'll only create their basic, nicely branded Shopify store, so they're leaving a ton of money on the table."
"Coke's, they can't change their recipe. So what are they gonna do?"
"Unsuccessful brands commit suicide by assuming they have everything right from pricing to audience."
"PlayStation became the foster home for many series."
"Mazda could have just given us a CX-5 off-road version, but instead..."
"This is such a well-orchestrated brand expansion."
"The PlayStation's 'You are not ready' campaign was designed to challenge gamers."
"Victoria’s Secret ditching its angels for ambassadors."
"Nintendo isn't stupid, they know how much of Smash's identity now lies on the fighters within."
"Nord is a new direction for OnePlus. It makes our technology more accessible while retaining the same standards you expect from us."
"Jeep is pretty well positioned to stick around as FCA merges with the French carmaker PSA group."
"Starfield is meant to be like the cure-all for that, right? It's almost like a soft reboot of this Xbox era."
"So the smartest way forward for these iconic labels is to play on their strengths to widen the gap by making their logos even more exclusive using the very powerful pricing tool."
"By creating entire lands dedicated to particular franchises, Disney solidifies their ability to keep these characters and storylines relevant."
"Very fun series, it's nice to see Hasbro lightening up and changing things up a little."
"Coca-Cola classic, and upon the return, the sales of it jumped higher than they had ever been before."
"The RX has been a winning formula for Lexus."
"MSCHF is a brand that creates and releases insane new things every two weeks."
"Controversy equals attention and attention equals brand recognition."
"Garmin's position in several different markets increases its potential for brand recognition."
"It's weird because it's Nintendo, it's Mario, you wouldn't think that it needs a limited shelf life. It's really weird."
"We're not monetizing a specific piece of programming when we do a licensing deal or an output deal or home of HBO deal we are monetizing the brand."
"Follow people who follow similar brands. Expect 10 to 20% of them to follow you back."
"It's fume's goal to make switching easy and even enjoyable."
"I mean it's the same steering wheel you would have found in an E350 box truck four just didn't bother differentiating their steering wheels."
"AMD would love you to pay more but they simply don't have the mindshare and brand reputation to get away with the same absurd prices that Nvidia can."
"We've got the ability because we're a small brand and we don't have to distribute to all these stores and stuff like that that we can underprice all the luxury brands but we're still at like the best quality possible."
"I think anybody who's got an ambitious NFT project should consider from the biggest brands in the world."
"I learned brand strategy and I've been focusing more on offering brand strategy identity and messaging since then."
"I love mini products. I wish every brand would just do minis."
"LG K 51 is certainly one of their best attempts they've made in a while."
"It just goes to show that brands are getting way more smart and savvy with the way they use TikTok to promote."
"Toyota at least put some thought into understanding the vehicles previous generations and the heritage that came with it."
"This is gonna be huge, and I, personally, considering all the nonsense that we've gone through, distinct brands, exciting futures, I can't wait for it."
"It's easy for you to rank your brand-new listing up here in these top ten spots."
"Under Armour embraced premium positioning as a positive force and accepted the reality to innovate or die."
"One thing I've noticed from bigger brands recently is their lack of design creativity on new releases. It's mostly new dial colors. They're trying to play it safe by not changing anything else in their lineup except color."
"So now you know the secrets of the new Pepsi logo, why it matters so much to Pepsi, and exactly who it was designed for."
"This is kind of like how you get brands like Whole Foods 365 brand, the Archer Farms brand at Target, the Kirkland brand at Costco... Costco doesn't make all this freaking stuff, they just brand these other manufacturers' stuff."
"Kia decided that their vehicles shouldn't all look like scale versions of one another."
"The whole game plan for OnePlus is not just to be a contender but to really make their mark by being the best at something."
"Whether BMW won the battle with the XM, that's totally up to you, but I have a feeling that in the end they're going to win the war."
"Lego is obviously stepping up their game in terms of quality."
"Nintendo is intentionally branding Pokemon regions differently from now on."
"Sony has taken a bold step to clearly establish that this is a brand new generation."
"New Balance isn't just trying to be weird and different to be different."
"New Balance is so much more ingrained across the board pop culturally with so many different levels of consumers."
"Turn your store into an e-commerce brand with custom products."
"Brands are really thinking about what people want in terms of sustainable products."
"In 1990, the very first company to develop a multiple brand strategy and the manufacture and distribution of agricultural equipment was born. That company is AGCO."
"My goal is to have Geeks and Gamers as the Barstool Sports of the geek world."
"Tesla needs to appeal to new customers beyond Musk fans and early adopters."
"Nike is just a brand of a different scale and they're making the bet that they don't need Amazon."
"These are also new, these are more Monster Hunter amiibo. I don't know why Nintendo makes so many Monster Hunter amiibo."
"Sony is limiting customization, shooting itself in the foot."
"I think Peloton could 10x their revenue from 1.5 billion today to 10-15 billion, even staying as an elite premium brand."
"Feel organic, that's the biggest thing. Like what Marvel, they kind of slid into here like, 'Oh, we got a universe.' This one is like, 'No, you're having this, you see.'"
"This was their halo brand for the automobile they built."
"Toei's big idea was to go way younger but also way retro."
"This was probably the single most intelligent move Dior has made during this last decade."
"Disney has realized that they can separate this into a broadway theater."
"Nike does this better than anyone a lot of times it's like they're going to stand for something it's going to alienate certain people in this case you can't really lose standing against what Russia is doing right now."
"It's nice to see that Sony's exclusives are picking up some slack."
"Nintendo, they don't like to do what everyone else is doing anyway."
"Red Bull's was the best because we've had this on the watch alongs where unfortunately they're a little bit damned if they do damned if they don't."
"One of the things Disney's so wonderful that is the cross-platform utilization of their characters."
"Nintendo's like a rapper, they know what people want to hear so they won't do that shit for a long time and then they'll bring it back."
"Mixing a roster of fighters from different universes could lead to cross-pollination for the brand."
"McDonald's focuses on understanding and catering to evolving customer tastes."
"Exclusives are pivotal for brand recognition and loyalty."
"Maybelline is stepping up the shade selection in their lipstick department."
"I think Lincoln made enough updates to it to keep it competitive."
"Just about everyone one knows who ram is by now alone that doesn't make them a Cool brand but I'd argue that they probably reinvest more than any other industry brand into athletes events and Trail associations around the world."
"It definitely isn't sram's responsibility to design their products with competitor compatibility in mind but it makes me a disappointed end consumer just how incompatible they are."
"Wizards of the Coast seems to care more about virtue signaling to the Tumblr crowd than selling to old school fans."
"How much life is left in the EOS M mount? It's very confusing why Canon is maintaining so many different incompatible systems."
"Premier began rebranding their existing parks with the Six Flags label."
"Marvel Snap is nailing it with their marketing."
"Danny Donner isn't just selling chocolates, they're selling memories of Christmas youth."
"I think they've managed to do something brilliant right before our eyes without anyone noticing."
"AMD has to do a better job...getting their mincemeat mixed words."
"I'm really hoping we see more of this year is innovation instead of Brands just copying what other brands have done successfully."
"The established brands should be looking at this and thinking, 'Huh.'"
"PlayStation is reaffirming its core pillars."
"I feel like she's gonna keep putting out at least innovative products."
"End the brand split, subtract some titles that don't mean jack."
"Do you want to be seasonal? No, you want to be timeless."
"I think it's fantastic that Hasbro are noticing the fan demand for re-releases."
"I'm so glad they did that. Oh Disney, you're so smart, you have heroes from all different times here."
"Toyota managed to make America's favorite family sedan even more desirable."
"This is a trim level that people really like, so it makes sense for Toyota to offer the hybrid."
"Space Jam was a spectacular, truly brilliant feat of brand management."
"Volkswagen understands how their customers use GTI... they're putting a lot of performance cred in this vehicle."
"American Eagle knows what they're doing these are the curvy ones."
"Do you think Tesla is going to drop its proprietary connector in North America?"
"Florence by Mills is doing a fantastic job at catering to their fan base... everything right from packaging to price point."
"Flavors for every taste." - Mazda's future is diverse and appealing.
"Lincoln truly knows what they're doing in the luxury segment."
"Lego's approach to depicting diversity: a necessary change."
"Our goal was, let's work out a new, as we call it, Forever shirt and Hoodie design."
"It's going to be interesting to see how brands adapt and embrace and leverage the power of NFTs to not only gain a foot up on each other but just deliver a more meaningful experience to their audiences."
"Lucid isn't starting from scratch when it comes to the development of their first mass-market electric vehicle."
"It shows to you that they jumped on a trend in such a unique way."
"It's always great to see Google keep it sensible."
"Xbox is the place to play, and you are at the center of everything we do."
"Now for the 2022 release, Jordan Brand is really, really trying to get it close to OG specs."
"Keep your shop name simple, easy to remember, easy to spell."
"Nintendo was not afraid to iterate on something that was successful, add more to it, and give fans more of what they wanted."
"American Eagle is definitely diving into an early 2000s vibe right now."
"Samsung's focus on productivity... shows Samsung is really trying to help you make your life easier."
"Suzuki needs to get back to the forefront of something in the motorcycle world to survive."
"Every brand needs some flagship halo car because it does wonders for filtering down aspiration and excitement."
"Tesla does that all the time. It's constantly updating, constantly improving not only the driving experience including its improving the range of the car."
"They're a clever brand, Rolex. They're not for profit."
"Bugatti wanted this car to be timeless, to age well."
"Our goal is to continue to push the industry forward and to earn our place in it with customers' loyalty and their business and their favorability for our products and our brand."
"What's crazy if you think about it if you were a smart brand you would try and take over a holiday."
"Thank you for taking a week off, ColourPop. Thank you for taking a week off."
"The Frontier is just the next chapter of Nissan Next."
"Smile Direct Club remains the low cost provider with brand presence, no pricing pressure, and no real competitor."
"Do you think brands are only gonna be doing this more in the future?"
"Now, of course, it paid off for Audi because back in 2015 the A3 and S3 grew to become one of Audi's best sellers."
"Just shocks me how well audi is able to kind of hide the fact that this is a golf..."
"The Defender needed to be was a totally different product line than what Land Rover currently makes because that's what the old one was."
"Mazda is really going after the premium brands with their newest Mazda products."
"Remember when Coke went to new Coke and everyone hated it so damn much, they turned around and relaunched the original as Coke classic?"
"A very important product in any brand's lineup is their most affordable vehicle because it represents the most obtainable model that new luxury buyers can aspire for."
"Instead of experimenting with thousands of videos, just open your eyes and see what works for other brands. It's a really good way to access a larger audience and learn as fast as possible."
"I'm kind of hoping that the delay of this pair means that Jordan Brand is going to redo it so we actually get something like this."
"Elf has been out here just allegedly duping some of the most viral high-end products and doing it very well."
"L cruset has achieved something really interesting here that not a lot of brands have been able to do, which is that they've kept up with the trends while also maintaining their status of a high-quality product."
"One isn't better than another but we think it's important to call out that event and clearly thinks that this is the way the Market's going and they're certainly leading the way."
"For Chanel, it's never been about selling these bags. They don't want to sell these bags because they know that these classics are their golden ticket to keep you buying more of everything else they have to offer."
"I currently do brand strategy in my city and I'm getting well known for it which is great."
"That's the key to all this, brand relevance."
"I think every brand should offer a strap availability like Vacheron."
"It's about helping you plan your brand strategy from the start, before you get too far into it."
"It's all about knowing how far you want your brand to go."
"Most brands are going to stop within the next 2 years."
"Let's talk about what you would like to see from brands as well, because there's a lot of releases and sometimes a lot of them don't make sense."
"Dungeons and Dragons Lego could end up being a big deal for Lego, changing the way that the company approaches sets based on licensed IPs."
"Leveraging a strong brand across multiple platforms is key."
"That's what Muno has done a really good job with over the years, giving you that real nice combination of the aesthetic and then the tech behind it."
"I just I can't imagine Harley Davidson missing this opportunity."
"I think Omega is being quote unquote reasonable with their prices."
"So much win, which is a welcome surprise and a refreshing change of pace."
"...we're not trying to sell watches to everybody in the world, we're not going to be some people's cup of tea and that's perfectly okay."
"We are so excited to leverage Disney's powerful brand, develop new stories, and share even more magical experiences with our guests."
"Brand awareness campaigns aren't often used because they don't often deliver great results over the short run, but they can be very, very effective over the long run."
"Louis Vuitton has struck a balance between exclusivity and accessibility."
"Retargeting or remarketing allows people to recall our brand and make decisions."
"In fact, they're really embracing it."
"It's my hypothesis that the Rocketfish brand targets this exact demographic of customer: one who doesn't necessarily know what to buy but knows that Best Buy can point them in the right direction."
"That's why affiliate marketing isn't a scam and that's why it's win-win for a lot of brands and companies."
"Working with data alongside cultural interest in the space is key to making a successful brand."
"Brand development is going to be key; it's going to separate you from everybody else."
"We then set a course to truly transform the brand with a playbook around reigniting our purpose."
"Focus on the positioning of your brand."
"We built this company on the idea that let's build premium brands so consumers feel good about paying premium."
"Aldi is famous around the world for their low prices, knock-off brands, and frankly weird selection of products."
"Mainstream appeal may be the end goal as this Oppo OnePlus merger has kind of proved."
"It's amazing how they do essentially no marketing and capture such a large audience."
"This move comes as part of the brand's strategy to increase its visibility and expand its market reach globally."
"It's been super fascinating to see how the brands are adapting and pivoting."
"Nespresso has dominated the coffee industry partly on the idea that they were not only better but more sustainable than the competition."
"FOMO stands for fear of missing out; you want to create a little bit of scarcity around your actual brand and product."
"It's important that they get this right, not alienate existing customers but also drive the brand forward."
"I want to see what George does with Breitling."
"Do you think Mini has lost its way or is BMW smart in offering a wider range of products to appeal to a changing marketplace?"
"There is a lot more that goes into brand deals than you may think."
"Branding is one of the most important things in business."
"The existence of four princesses in Frozen 2 makes sense for Disney from a brand perspective."
"Fenty Beauty seems to be one of the only brands that is actually paying attention to what the consumers are interested in."
"It's innovative in a sense, and I like the direction that Nike goes with a lot of the innovative stuff that they create."
"It is going to bury smaller brands that maybe can't afford to participate in a program like this."
"It's not a money play; it's a branding play."
"It's so important for brands to take into consideration the different types of customers that they're marketing to."
"I think this is a good move from Clarins."
"I love when brands do things like that, really try to help their consumer as much as they can."