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Brand Management Quotes

There are 119 quotes

"Don't just put your name on anything because it's your brand ultimately too, and you need to make sure that you're involved."
"Disney will be focusing on its core brands and franchises which have historically delivered higher returns."
"What exactly do you decide to do at that point if you happen to be Twitch?"
"If Blizzard continues to burn goodwill with the Overwatch community faster than it builds up goodwill, it results in an overall decrease in the amount of positivity people have towards the game."
"Social media is the most important thing that you can do as a brand."
"You gotta understand your brand, you gotta understand your guest base, and you gotta make those decisions based on who you're trying to be as a club."
"Disney cares deeply about protecting the decency of their brand."
"Big Bold Play is directly involved with every aspect of the franchise, including marketing campaigns on YouTube and Twitter."
"I will never be buying from Daily Harvest, both because of the effects... but also just the overall way that Daily Harvest has handled this whole situation. I am not a fan."
"This leader will extend the COD brand authentically in ways to engage core audiences and ignite and excite new ones."
"If I had to edit my own videos, run Creator Now, manage myself in brand deals... I can't come do this."
"If Kylie wants this brand to have any kind of longevity then she needs to come up with some kind of Rebrand and quit she needs to find her passion for her brand again the type of passion that we saw from her when she released her lip kits."
"Be careful what you wish for; it's the brand that becomes subordinate to a runaway success."
"Anastasia Beverly Hills will always take seriously the opinions, concerns, and suggestions of our community."
"You can't blow your marketing load once, and if you blow it too soon and people come and they get a bad first impression then it's twice as expensive for them to come back and give you a second chance."
"Unsuccessful brands commit suicide by assuming they have everything right from pricing to audience."
"Lead with value and everything that you guys do at Uprising is you lead with value there's a lot of interesting information you can read there's a lot of stuff and they're all about just providing value to the body."
"You've got to make a call. Right now, all this is doing is you're dragging the EG brand through the mud, you're tarnishing your own legacy."
"Release order matters when it comes to shaping The Narrative around your brand and it matters a lot."
"We want to make sure we're giving as much love to Castle Grayskull as we do everything."
"You obviously care about your brand and your business and how it's perceived."
"Actions speak louder than words when it comes to understanding how much Nintendo cares about protecting their properties."
"It's really the customers that run the brand."
"You absolutely positively can run your brand however you want to."
"Xbox found themselves in the hilarious position of trash-talking their own game Studios and brand in an effort to seem like the underdog."
"Disney logic was to buy Marvel and Star Wars to increase male viewership. Disney's logic was also that they didn't need male viewers. Can't imagine why things aren't going well for Disney now."
"Full-on transparency can go a long way in rebuilding hype in the brand."
"Bayern Munich: 'Critical expectations for domestic and continental success and brand exposure.'"
"You cannot let everybody just put whatever they want to for you and believe and trust in them because at the end of the day, brand is you, what you have built."
"If your brand doesn't represent any type of quality service, then all you really have is a brand with a bad reputation."
"The Disney brand is quickly becoming damaged beyond repair and that should be concerning to you."
"A little bit of advice to streamers and YouTubers: don't attach your brand too heavily to a company because you lose your independence."
"Putting together two legendary investors and the iconic brands of Kraft and Heinz would seem to be a recipe for success."
"Every single decision in developing the brand... is met with a set of selfless standards."
"Don't just sell crap to jump bandwagons and brands."
"Disney, you need to focus on saving the Star Wars brand."
"My job isn't to take care of the brands, my job is to take care of you."
"You should change that name right now. I don't care if you say it's American dessert, that's not what people think of when they hear that name."
"Coca-Cola is such a potent company and business not just because of its endlessly successful Coca-Cola drink but also because the company owns huge beverage brands such as Dasani, Sprite, and Powerade."
"Protect whatever you make, whatever you build. Protect your brand with your life."
"Brand expectation is crucial; it's like expecting tacos at a taco joint, not McDonald's."
"Brands aren't perfect but I have a lot more respect for brands that own their mistakes and implement change."
"The way brands handled their f*ck-ups makes all the difference in the world."
"Authenticity is the most powerful form of marketing."
"It was such a black eye for the brand that it caused Eon Productions, the owners of the Bond IP, to suspend the secret agent from active video game duty for the last 10 years."
"True Champions know that win or lose, as long as you're doing the best that you can do, you're going to always win."
"Killing an iconic Internet Brand is extremely risky at a time when rival apps are alluring users."
"Creators with excellent long-form video skills need to figure out some way of feeding the shorts algorithm without polluting their brand and channel value."
"You cannot undo organic publicity, you know what organic publicity is? It's a brand new thing."
"I definitely feel like I let... my relationship kind of take over my brand."
"It's a lot better to have Microsoft be the steward of Activision IPs than Meta or Facebook."
"This is absolutely terrible for Facebook's brand... if every brand was like yeah no no to advertising."
"Brand validity is crucial... running ads on multiple platforms builds trust."
"I like to be in control of all aspects of my brand."
"So anyway so long story plumber I have a manager now and it's going good I feel like my stress has gone down a lot now that I don't work with brands like directly."
"The general mood, however, was said to be 'not mad, disappointed' as they felt this represented how the NXT brand was viewed by higher ups as a whole."
"I can't believe I was almost salvaging my brand, never again!"
"Trisha Paytas announces return of skincare line after trolls ruined it."
"It's just crazy how much Pokeman tries to control her brand to like an unreasonable extent that will just never work."
"The greatest criminal to branding is the lack of differentiation."
"Walmart comes in established well-known brand trips over itself chops the system shatters everywhere and then picks it up and sells it to you."
"I fully understand why brands would be hypersensitive to being associated with anything that is not just illegal but disgusting like pedophilia."
"Quit helping all of us and focus on the brand you bought."
"The brand split is actively making WWE worse. It's time to end it, plain and simple."
"Star Wars needs some image repair and they would be able to do it."
"Can you imagine waking up to that? Like if you're the owner of Balenciaga and you wake up in the morning and have like 80 notifications just like, 'Oh.'"
"Dating today is really an exercise in brand management."
"The thing that this company really controls are the names of these brands and their distribution."
"I appreciate balenciaga's removal of the campaigns an apology."
"Respect the fans and respect the brand, that's where they're messing up big time."
"Disney as a brand is severely damaged, and even if they take drastic steps to fix things this year, some damage has already been done."
"I think most of the success from Monster Energy has been a combination of the immense brand value in combination with their operational excellence."
"Brands actually really appreciate honest feedback."
"Make sure you protect your brand when you create your content."
"Brand is earned in drips and washed in buckets."
"Disney is handling this so well to see that Disney difference shine through even in times like these."
"In an attempt to protect the Minecraft brand, Mojang and Microsoft have put a seemingly tighter grip on a lot of Minecraft's key methods of monetization."
"Get those in the comments as well cheapening your brand things that cheapen your brand."
"So in a sense it kind of worked it's like picking a fight with Nintendo you give up some t-shirt sales but you get some other stuff."
"Jaclyn Hill claims to be the CEO boss type while not being the one truly in control of necessarily all of her Brands."
"It takes years to build a brand, but on social media, you can ruin it overnight."
"Not every brand is ready for a bigger viewed video to pop off because sometimes that can cause an influx of orders even if it's an increase of 20% sometimes not every brand is ready to take on additional orders."
"As a brand you should 100% double check with them yes 100% because imagine how many like PR you thought you were dropped from and they're just like this stranger is now enjoying them"
"You must protect your brand. Seven-figure shops can afford to miss a sale or even refund an order, but they can't afford to get bad reviews."
"Our mission statement is to help brands create products, be their best selves, and have their best chance of success."
"Most decent brand treatments actually consist of the same treatments, they're just made in a more user-friendly format."
"The WWE is looking at it from a company perspective...ensuring that when we look back in the future 30 years from now and we're looking at this generation of stars that John Cena stands out as somebody who can be respected."
"What's up everybody? I'm Andrew Cannon, the Santa Cruz Skateboards brand manager."
"Customer sentiment towards Papa John's also fell, but Papa John's is trying to rebrand and rebuild."
"I accept full responsibility for mistakes that happen on behalf of my brand."
"The Hasbro design team working on GI Joe Classifieds is starting to course correct the brand."
"That is what allowed me to get into something that fit me really well, ironically speaking, which was marketing and brand management."
"What if I were to tell you there was a time where Mattel didn't suck at handling the Thomas and Friends brand?"
"I am currently head of buying and design for Public Desire, a fashion footwear brand based in Manchester."
"Disney has done a tremendous job at managing this."
"We want to nurture our relationship with customers to ensure they're loyal."
"This is exactly how in-house teams for larger brands are put together."
"Consider all your platforms and the spend that they're doing and make sure your brand is still profitable on a monthly basis."
"It's your brand, take pride in that, have the final say of what's being released for your brand."
"What we're trying to do here is to change that really bad experience to humanize the brand and the interaction and to make it right by the customer."
"Despite its diverse global presence, the Coca-Cola brand and product is controlled centrally and consistent around the world."
"You as a brand, you really have to consider what your audience want and what they will be satisfied with."
"My job is to make sure, and I'm not going to do anything to jeopardize my brand, but my brand is my integrity."