The E-myth Revisited Quotes
"They intoxicate themselves with work so they won’t see how they really are." - Aldous Huxley
"If you understand the technical work of a business, you understand a business that does that technical work."
"The excitement of cutting the cord became your constant companion."
"The business operates according to articulated rules and principles."
"To the technician suffering from an Entrepreneurial Seizure, a business is not a business but a place to go to work."
"The technical work of a business and a business that does that technical work are two totally different things!"
"The entrepreneurial personality turns the most trivial condition into an exceptional opportunity."
"If the business depends on you, you don’t own a business—you have a job."
"The most tragic possibility of all for an Adolescent business is that it actually survives!"
"Every day at IBM was a day devoted to business development, not doing business."
"It is the Business Format Franchise that has revolutionized American business."
"The true product of a business is the business itself."
"The only criterion of value becomes the answer to the ultimate question: ‘Does it work?’"
"It’s about doing what you say you will do, and, if you can’t, learning how."
"Great businesses are not built by extraordinary people but by ordinary people doing extraordinary things."
"The model will be operated by people with the lowest possible level of skill."
"Your business and your life are two totally separate things."
"Your Primary Aim is the vision necessary to bring your business to life and your life to your business."
"Creating money standards is not just strategically necessary for your business; it is strategically necessary for your life."
"Understanding the difference between [a commodity and a product] is what creating a great business is all about."
"In the factory Revlon manufactures cosmetics, but in the store Revlon sells hope."
"The truth is, nobody's interested in the commodity. People buy feelings."
"The commodity is cosmetics; the product, hope."
"What's your product? What feeling will your customer walk away with?"
"How your business anticipates those feelings and satisfies them is your product."
"Demographics is the science of marketplace reality. It tells you who your customer is."
"Psychographics is the science of perceived marketplace reality. It tells you why your customer buys."
"Your Central Demographic Model customer buys for very particular reasons, none of which are rational or even explicable! Yet he buys, or doesn’t."
"The organizational development reflected in the Organization Chart can have a more profound impact on a small company than any other single Business Development step."
"If everybody’s doing everything, then who’s accountable for anything?"
"Without an Organization Chart, everything hinges on luck and good feelings, on the personalities of the people and the goodwill they share."
"You can’t get your people to do anything. If you want it done, you’re going to have to create an environment in which ‘doing it’ is more important to your people than not doing it."
"Your Marketing Strategy starts, ends, lives, and dies with your customer."
"The difference between the two men isn’t in them—it’s in your mind. Your Unconscious Mind."
"Reality only exists in someone’s perceptions, attitudes, beliefs, conclusions—whatever you wish to call those positions of the mind from which all expectations arise—and nowhere else."
"Your business is far more fragile than a big business. So if anything, you must take marketing more seriously than a big business does."
"The challenge of our age is to learn our customer’s language. And then to speak that language clearly and well so that your voice can be heard above the din."
"Continuous improvement. Electrifying, ecstatic, alive."
"Freedom does not come automatically; it is achieved. And it is not gained in a single bound; it must be achieved each day."
"Meaning, it seems to me, is the product of caring, not vice versa. What we care about we value."
"Your spirit wasn’t behind you—it is way ahead of you; it has already made its choice!"