What Would Google Do? Quotes
"Customers are now in charge. They can be heard around the globe and have an impact on huge institutions in an instant."
"The mass market is dead, replaced by the mass of niches."
"Markets are conversations. That means the key skill in any organization today is no longer marketing but conversing."
"We have shifted from an economy based on scarcity to one based on abundance."
"Enabling customers to collaborate with you—in creating, distributing, marketing, and supporting products—is what creates a premium in today's market."
"The most successful enterprises today are networks... and the platforms on which those networks are built."
"Owning pipelines, people, products, or even intellectual property is no longer the key to success. Openness is."
"Google generously shares its own philosophy on its website, setting out the '10 things Google has found to be true.'"
"If you're not searchable, you won't be found."
"The generation that has that damned 'Yahoo-ooo' sound stuck in their heads thanks to untold millions spent on commercials is the same generation that used and spread Google instead, for free."
"Listening to our customers is actually the most perfect form of marketing you could have."
"You don’t start communities, he said. Communities already exist."
"We have gained a reputation for being antisocial... but in truth, we’re talking to more people from more places more often than ever before."
"The most efficient marketplace is a free marketplace."
"There is an inverse relationship between control and trust."
"Trust is more of a two-way exchange than most people—especially those in power—realize."
"It’s better to listen to people one-on-one, as Starbucks and Dell are doing with their give-us-your-ideas platforms."
"Procter & Gamble chairman and CEO A.G. Lafley said he wanted customers to be 'valued not just for their money, but as a rich source of information and direction.'"
"Corrections do not diminish credibility. Corrections enhance credibility."
"Being willing to be wrong is a key to innovation."
"The worst mistake is to act as if you don’t make mistakes."
"People who believe or want to believe those lies and errors...are willing and able to ferret out facts."
"The internet is enabling conversations among human beings that were simply not possible in the era of mass media."
"‘Beta’ is Google’s way of never having to say they’re sorry."
"If we don’t have any of these mistakes, we’re just not taking enough risk."
"When people can openly talk with, about, and around you, screwing them is no longer a valid business strategy."
"I’ll bet you’ll agree that almost all the choices are, indeed, interesting."
"It’s stressful organizing and changing the world."
"It’s a gift economy and it’s an ego economy: Everybody who made a video wanted attention and could get it from Colbert and his community."
"We need to get over books. Only then can we reinvent them."
"In the internet age, with its many paths to knowledge, this, too, is a failing of books."
"In the new world of books, every bit informs another; every page reads all the other pages."
"The Googliest author I know, who also happens to be one of the most monumentally successful authors alive, Paulo Coelho, has nothing against selling books."
"The problem with books is that we love them too much. We put books on a pedestal, treating them as the highest form of culture."
"Books can live longer and spread their messages wider."
"Everybody who made a video wanted attention and could get it from Colbert and his community."
"The problem with books is that we love them too much."
"Google could become the operating system not just for the web and the world but for our homes and lives."
"Just as the internet democratizes news and entertainment, it is opening up style."
"We are learning that the public wants to create and leave its mark."
"Google Air: A social marketplace of customers."
"The law and its execution are aided by obfuscation. The internet can fix that."
"The internet doesn’t defang lawyers, but it can dull their teeth or bite them back."
"The goal is to free the law from the private stranglehold of the legal priesthood."
"The internet is the First Amendment brought to life."
"Google’s instant access to every imaginable fact will atrophy our memory cells."
"The internet champions and enables personal liberty."