Buyology: Truth And Lies About Why We Buy Quotes
"Like a Pre-Raphaelite painting there is a glow that emanates from Martin as if he was destined to be on stage."
"From Sydney to Copenhagen, from Tokyo to New York, we conspire to make our paths cross."
"In the world of learned discourse what is fun is finding yourself sharing opinions with people whose pathway to that point of view has been different from yours."
"I think companies should pay me for the privilege of putting their logo on my chest, not the other way around."
"What people say they do and what they actually do are different."
"The problem was that we are better at collecting data than doing anything with it."
"The modern market researcher is in the business of making his clients better gamblers by seeking to cut the odds."
"Our brains are constantly busy collecting and filtering information."
"The notion of a science that can peer into the human mind gives a lot of people the willies."
"The more we know about why we fall prey to the tricks and tactics of advertisers, the better we can defend ourselves against them."
"Imagine more products that earn more money and satisfy consumers at the same time."
"Marlene hadn’t been lying when she filled out her questionnaire. But her brain—the ultimate no-bullshit zone—had adamantly contradicted her."
"As human beings, we enjoy thinking of ourselves as a rational species."
"But like it or not, all of us consistently engage in behavior for which we have no logical or clear-cut explanation."
"The more stress we’re under, the more frightened and insecure and uncertain we feel—and the more irrationally we tend to behave."
"What DNA is for biology, the Mirror Neuron is for psychology."
"Mirror neurons explain why we often smile when we see someone who is happy."
"We tend to mirror the behavior of those around us, often without realizing it."
"Our brains react as if we were actually performing activities we observe."
"The mere observation of another person’s pain can make us feel the pain as if it were our own."
"Mirror neurons fire up not only when observing others but even when reading about someone performing an action."
"Everything we observe someone else doing, we do as well—in our minds."
"Humans mimic each other's buying behavior due to mirror neurons."
"Smiling faces can subconsciously get us to buy more stuff."
"Every successful brand has stories connected to it."
"Symbols like these can have an extremely powerful impact on why we buy."
"Mystery, too, is a powerful force in religion."
"The most successful products are the ones that have the most in common with religion."
"Ritual, superstition, religion—all these factors contribute to what we think about when we buy."
"Our emotional engagement with powerful brands shares strong parallels with our feelings about religion."
"Advertisers aim to create surprising, even shocking associations between two wildly disparate things."
"Without somatic markers, we wouldn’t be able to make any decisions at all."
"The road to emotion runs through our sensory experiences."
"What people say and how they really feel are often polar opposites."
"The brain scans accurately predicted the show’s U.K. performance."
"The companies would have been able to foresee that these products would fail."
"Sex does not sell anything other than itself."
"The sexually suggestive material blinded them to all the other information in the ad."
"Sex in advertising is all about wish fulfillment, about planting dreams inside consumers’ brains."
"Most of our buying decisions aren’t remotely conscious."
"Our brains are hardwired to bestow upon brands an almost religious significance."
"By branding things, our brains perceive them as more special and valuable than they actually are."